{"id":601,"date":"2012-05-04T12:16:59","date_gmt":"2012-05-04T12:16:59","guid":{"rendered":"http:\/\/www.sitekickr.com\/blog\/?p=601"},"modified":"2012-05-04T12:16:59","modified_gmt":"2012-05-04T12:16:59","slug":"google-penguin-happy-footer","status":"publish","type":"post","link":"https:\/\/www.sitekickr.com\/blog\/google-penguin-happy-footer\/","title":{"rendered":"Google Penquin &#8211; Make a Happy Footer"},"content":{"rendered":"<p>You&#39;ve no doubt heard all the buzz around Google Penguin, the latest batch of changes to Google&#39;s indexing algorithm. When I think &quot;Penguin&quot;, I think &quot;Happy Feet&quot;, one of my kids favorite animation movies. And when I think &quot;Happy Feet&quot;, I think about all those website <strong>foot<\/strong>ers out there that make Google Penguin sad!<\/p>\n<p>It seems that the most influential part of the new changes revolve around anchor text, and put a strong focus on over-optimized footer links. The good news is, this is an easy remedy for most of us. To re-optimize all of the anchor text within the body of our site pages will require a good amount of work, but the footer is generally part of the website template.<\/p>\n<p>My feeling is to tackle the footer first, as it&#39;s the easiest, and might reward you with a small boost in your search ranking.<\/p>\n<p>To summarize, ditch those footer links, then <a href=\"http:\/\/www.seomoz.org\/blog\/penguins-pandas-and-panic-at-the-zoo\">read this article<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#39;ve no doubt heard all the buzz around Google Penguin, the latest batch of changes to Google&#39;s indexing algorithm. When I think &quot;Penguin&quot;, I think&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[19],"tags":[174,173],"_links":{"self":[{"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/posts\/601"}],"collection":[{"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":1,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/posts\/601\/revisions"}],"predecessor-version":[{"id":602,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/posts\/601\/revisions\/602"}],"wp:attachment":[{"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/categories?post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/tags?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}