I have a game website which generates a very small amount of income through supposedly contextual pay-per-click ads. Over the past few months, I've noticed that the ads aren't very contextual anymore. The issue wasn't with the ad network, but rather how I restructured my content.<\/p>\n
After a reduction in context-specific ads, I decided that if I could at least narrow down the gender of the user, I could provide gender-specific ads, which would target my users slightly better than random ads would.<\/p>\n
However, I don't really want to extend the length of my signup form to include a gender question. Currently, it's short and sweet: name, email, password. And, people sign up as a result.<\/p>\n
So, I got thinking, how can we possibly determine the gender of the user? One solution I came to was to use a gender\/name list. A google search for "Boy names" or "Girl names" will produce a list, which I can store to database and query to determine a user's gender. Will this be 100% accurate? Of course not. A guy named Casey may very well be served ads targeted to women. A solution to that would be to serve random ads to any name which is ambiguous.<\/p>\n
I have not tested this at all, but thought I might toss the idea out there, and see if anyone has any comments as to it's effectiveness.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have a game website which generates a very small amount of income through supposedly contextual pay-per-click ads. Over the past few months, I've noticed…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[19],"tags":[193],"_links":{"self":[{"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/posts\/707"}],"collection":[{"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":1,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions\/708"}],"wp:attachment":[{"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitekickr.com\/blog\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}